Search Engine Optimization (SEO) requirements will keep on changing and professionals in the SEO sector need to learn recent developments. It is the right time to know about the essential SEO ranking factors required for increasing the page rank of the website. A well optimized website gets the maximum traffic over time and increased number of leads and sales. You can take note of the following ten important SEO ranking factors and make an informed decision about how to succeed in your approach for increasing the page rank of your website.
1. A secure website with 100% accessible nature
The URL of the website has to be friendly to the search engines so as to reach and crawl as easily as possible. You can create the website with the website builder of well-coded type. A sitemap is used to list all your pages. The file namely robots.txt tells the search engine about where it can and cannot access the information of your website.
2. The overall speed of the page
All search engines want to enhance the experience of all users on the web. The website with the fast-loading web pages does not fail to increase the page rank. You have to enhance all your efforts to increase the speed of website page loading process especially on mobile devices.
3. Mobile friendliness
Many users of the Internet use their Smartphone and access the business while on the go. You have to make your website mobile friendly from top to bottom. You can concentrate on the mobile traffic, mobile page views per visit, mobile bounce rate and other important things to decide on how to properly keep your website mobile-friendly.
4. Age of the domain, URL and authority
The website with at least three years old can rank high in search engines when webmaster properly optimizes the website using the professional guidelines. You can take note of the level of authority, URL and the domain age of your website to get an overview about how to increase the page rank in the search engines.
5. High quality and optimized content
Original and optimized content associated with the nature of the business is one of the main SEO ranking factors. Search algorithms of search engines rely on keywords used by users to search for information related to the business. You have to remember that fresh and original content boosts up the website rank.
6. Technical SEO
SEO professionals use the keyword phrases in the titles of the web pages, use header tags and show the content hierarchy, create the Meta description that includes the keyword phrase and entices readers.
7. User experience
You can check the user experience in your website by using the click through rate, bounce rate and dwell time.
Three categories of links are inbound links, outbound links and internal links.
9. Social signals
There is a definitive link between the search engine ranking and social shares. Get more social shares and increase the search rankings.
10. Real business information
Give important business information like name, address and phone number.